Hearth website redesign

In 2022, the marketing team at Hearth redesigned the company’s website. Things that plagues the first iteration of Hearth’s website included four design systems being deployed at the same time and messaging from different eras of the company. The new site leans on a new responsive design system created in-house by our marketing designer and messaging created by the product marketer, partnerships marketer, and myself. Taken into consideration when writing new content and sitemap were our new messaging/positioning, SEO improvements, and competitor research. What we created was a site that captured the spirit of Hearth and connected more effectively with our customers. Conversions from the home page from both direct and organic traffic grew and average of 30% in the first 30 days.

Check out the site at gethearth.com.

[Roles: Content writer, creative director, site implementation]