As much as people want to kill it, print ain’t dead. When I work on print materials, my first goal is to communicate information as plainly and clearly as possible. The worst thing in the world is having a beautiful document that makes no sense to anyone.
2016 Annual Report
With the 2016 Annual Report, as a team, we focused on making sure all of the information and data our executive team wanted made it into the document and looked great. Visually, we drove home the importance of people to our every day operations and the great work BBB does in the community. Images of employees at volunteer events, at work parties, and in their natural habitat were included in this year’s annual report. We wanted to continue our effort of breaking the perception of BBB as an old, stuffy brand.