Getting your nonprofit noticed sometimes feels like an uphill climb. Often, you don’t have a product to sell. You’re selling a feeling or attempting to appeal to an audience’s ethics/morals. For this campaign’s creative, we turned to comedy and everyday projects.
These punny billboards were used in a campaign to target the Fort Worth and Bryan/College Station markets. We wanted to bring some life to our Start With Trust Start With US messaging campaign. We used visual and written comedy to generate interest in bbb.org.
International Academy of the Visual Arts – The Communicator Awards
Award of Excellence for 2017 Billboard Campaign