Getting your nonprofit noticed sometimes feels like an uphill climb. Often, you don’t have a product to sell. You’re selling a feeling or attempting to appeal to an audience’s ethics/morals. For this campaign’s creative, we turned to comedy and everyday projects.
These punny billboards were used in a campaign to target the Fort Worth and Bryan/College Station markets. We wanted to bring some life to our Start With Trust Start With US messaging campaign. We used visual and written comedy to generate interest in bbb.org.
[Role: Designer and copywriter]
International Academy of the Visual Arts – The Communicator Awards
Award of Excellence for 2017 Billboard Campaign